Services / Digital Marketing
Marketing that compounds instead of burning budget
Most marketing spend disappears into channels nobody can attribute. We run search, paid and email programmes wired to real revenue data, so every rand is traceable to pipeline. Because we are engineers first, tracking is never an afterthought.
What digital marketing covers
Businesses pour money into ads and content without knowing which half works. Agencies report clicks and impressions while sales stays flat, and the tracking needed to prove value was never built. The result is budget cuts to the exact channels that were quietly working.
Search engine optimisation
Technical SEO, content strategy and authority building that compound: rankings you own rather than rent.
Paid media
Search and social campaigns managed against cost per qualified lead, with budgets shifted weekly to what converts.
Email and lifecycle
Automated sequences that nurture leads and win back lapsed customers, triggered by what people actually do in your product.
Content that ranks
Practical, expert-level articles and landing pages written to answer the questions your buyers actually search.
Analytics and attribution
End-to-end tracking from first click to closed deal, so you know which channel produced which customer.
Conversion optimisation
A/B testing on landing pages and signup flows, turning the traffic you already have into more customers.
What you walk away with
Every digital marketing engagement ends with assets you own outright: code, designs, documentation and the knowledge to run them. No black boxes, no lock-in.
- A channel audit showing where current spend leaks
- Full tracking and attribution setup from ad click to sale
- A 90-day channel plan with targets per channel
- Live campaigns with weekly optimisation notes
- A monthly report tying spend to pipeline and revenue
- Landing pages and email sequences ready to reuse
Tools we reach for
Mature, well-documented technology your next hire will already know.
Measurement
Channels
Web and content
Next.jsWWordPressAAhrefs
CloudflareHow it runs
Audit and instrument
We audit current channels and fix tracking first, so from week one every lead is attributed to its source.
Results from this practice
Straight answers on digital marketing
What do your marketing retainers cost?
Retainers run R25,000 to R90,000 per month depending on channel count, excluding ad spend. A single-channel programme like SEO sits at the lower end; a full search, paid and email programme sits at the top. The initial audit and tracking setup is a once-off R40,000 to R70,000.
How long before SEO shows results?
Honest answer: 4 to 6 months for meaningful ranking movement, 9 to 12 months for compounding traffic. Anyone promising page one in weeks is selling something else. Paid campaigns produce leads in the first month while SEO builds.
What ad budget do we need to start?
For B2B lead generation in South Africa, R20,000 to R50,000 per month in ad spend is a workable starting range. Below that, data arrives too slowly to optimise. We will tell you if your budget is better spent on SEO and email instead.
How is working with a software firm different from a marketing agency?
Tracking, attribution and site performance are engineering problems, and most agencies outsource them. We build the measurement layer ourselves, fix the slow pages hurting your rankings, and report against your actual sales data rather than platform dashboards.
Pairs well with
Put digital marketing to work in your business
A free 45-minute consultation with an engineer. You leave with options and honest numbers.